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So in May last year Aileen stumped up £1,295 for membership.
It offered her “unlimited personal introductions” to men serious about finding a relationship.
One woman who is no stranger to the various pitfalls of dating services is Aileen Edwards, a 61-year-old health worker who cares for dementia sufferers. In her spare time she enjoys theatre, swimming and the great outdoors.
She says she “isn’t looking for a major spark” but is searching for a man with a good sense of humour to share her life with. The first blow was when she fell victim to a scammer on an online dating site.
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I didn’t want to put myself through all that.” The man, 54, from the North East, came across Elite Singles and thought it looked like a better bet for meeting someone more serious about finding a long-term partner.
He was also impressed with the advertised fact that 18,000 new members were registering with the site every week – giving the impression that he’d be spoilt for choice of potential dates.
When Telegraph Money spoke to one of Searchmate’s agents, we were told matchmakers would go to “great lengths” to find matches for singles, for example putting up posters in local sailing clubs (if the client listed sailing as a hobby), or even posting advertisements in newspapers. She said she sent several emails to Searchmate’s agents since November but did not hear back.
In the meantime, she contacted the Citizens Advice Bureau, which provided some information on her consumer rights.